As the brief of our project is to create our own low budget music video, I watched and analysed closely two music videos of this type, but of two contrasting genre's, as to get a clearer idea of the conventions of a music video of this type, to help make my own work successful and proffessional looking.
The first video of the two is alike the second, of the pop genre, but more specifically synth pop genre. It has quite an abstract feel about the video, and does not have any clear narrative unalike the 'Just got paid' video, in which has a clear story of being paid and going out to enjoy themselves and live their lives to the full.
The video uses imnages in which illustrate the lyrics themselves, to create continuituity that way, to replace the idea of location as this video does not give any clear establishing shots of location or setting of the video, again very contrasting to the other video in which I analysed. Again alike the location there were no clear shots of costume shown as each of the shots were made to show snippets of information to keep the viewer intrugued to find out about the obscure character whom is concieled through editting techniques. But we did get a few snippets of dark makeup around the figures eyes to make them look ominous and quite dark, contrasting to the angelic nature created in the 'Just Got Paid' video, in which was very pure and bright. Linking to this the lighting of the shots are quite dark and use a lot of low keylighting, and also artificial lighting through the use of editing to make this video look quite as abstract as it does, but overall I feel it is a really successful video, as their chosen genre is reknowned for being quite abstract and unique compared to general pop videos.
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