Tuesday, 25 September 2012

Audience research 1.

This is the survey myself and my group members made to get responses from an array of people to find out specifically what they would like to see in a video/digi pack for my chosen genre.



I chose the questions on my survey deliberately because I wanted to first find out a bit about the types of people answering my questionnaire, to get a vague idea who my target audience are from the types of responses they give to the rest of the questions on the survey. Then I slowly built up the questions as to not overwhelm the people answering the questionnaire, and subtly I added in questions in which gave me a clear idea of the types of things they would like to see in a music video and also the other artifacts in my digi pack. For example the question, 'what would you associate with this genre' gave me a clear idea of the things that they identified with this genre so that I can include it in my final products, so that I know the viewer can correctly identify the genre with ease. Developing this further we asked the question 'what do you expect to see on the CD cover of a synth pop artist' to get firstly a clear idea of whether the viewer understands what our genre is and also to find out what they would like to see on the CD cover, and to again use this idea of using things in which they identify with this genre so that we know it will successful in portraying our chosen genre.

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