Advertisement Research.

Poster 1:

This is an advertisement for a music event in which the band HelloGoodbye played at, and it follows the convention of all of the other 2 advertisement posters I found. For example it has contact/website information to find out more imformation about what it is advertising, it also has the logo for the company which is mainly involved in the creating of the advertising, and in this case it is 'Myspace' and 'VO5'. More importantly fitting with the genre of synth pop, the poster itself, has quite wacky, eccentric, patterns standing out from the background which is a school notepad, suggesting these eccentric shapes are like doodles, suggesting that alike the music video's tends to try and attract its audience, in this case using a well known school symbolisation to attract a teenage audience. And most importantly it has an image of the band itself, with their name so that it is clear who they are, and also that the advertisement purpose is clear, to sell this synth pop band.

Poster 2:

This poster is a better example of what I am interested in creating myself through a digi pack in the near future. It is advertising this bands new album, and I feel has a much more synth pop feel about it. The back ground is an image of an outdoor location, quite dark, ominous and urban alike those present within the music video's. Also a convention in which is continued from the video's is the neon lights in which are flashing across the page in what looks like quite an energetic fashion, showing the energy within the genre, giving subtle hints of the music within the album, and alike the previous has the name of the band quite predominantly on the poster, but contrastingly does not have the image of the band itself, suggesting their image is not important to them, just the music within the album, and the optimum sales of it. This poster also has some examples of the songs within the album again giving a hint of the music within to intrigued the viewer into buying it. And again alike previous has contact details to give them more information if they need it to pursuade them further, or perhaps give them a link to a webpage, or some other advertising technique which will in fact again make the artist look impressive. It also gives a brief description of what you get alongside the album, or perhaps special freebees, 'CD includes...' to perhaps suggest to the audience that they are getting an impressive deal, which in this economic time, everyone likes to feel like they have saved a large amount of money, suggesting they are trying to attract the audience using any technique they can.

Poster 3:

Finally this poster differs from the one previous, but is quite similar to the first, it has the main subject of the advertisement being the artist herself, standing in quite an abstract, interesting pose, not one you would find someone casually standing in, is done to suggest the uniqueness of the artist? Also the location alike poster 2 is quite a dark, almost ominous looking external location, alike previous research is strengthening the idea that outside locations are a convention of this genre. Also again like both of the other advertisement posters, there are contact details to find out more about the album/artists, and as well as this purchasing information, to ensure the album has optimum sales and also advertises perhaps the ease of buying the album? And again similar to the other two, the artist's name is in large, prominent text at the top of the advert to make it clear who the album belongs to, and to make it clearer, alongside the image of the artist, whom this album belongs to. Also unalike the other two posters, this one has some of the artist's main achievements, to perhaps make them look even more impressive, to give the audience a clear idea of perhaps how successful this artist is, and to perhaps suggest to them that they are good, to perhaps entice them into buying the album, as they have won the ''BBC SOUND OF 2010 AWARD WINNER'. Strengthening this further, there is a quote saying their opinion on the artist, again a simple technique in making the artist look quite impressive, again making the viewer want to purchase the album.