Peer Assessment.

Audience Research 2.

This horizontal bar graph is one in which I feel has been one of the most helpful responses in our survey, because it gives a clear idea of the kinds of things our audience would like to see on the CD cover as a part of our digi pack, which as a large part of the project, I feel this has given my group a clear idea of what we will include on our CD cover, for example the results state that they would like to see elaborate costumes, and also lots of colour in the cover, which is something we will definitely be taking into consideration, so I found this really helpful responses.

This is another bar chart showing the types of conventions the people answer our survey would associate with our chosen genre of synth pop and alike previous, it showed the clear things that they would and would not want to see, or in this case would think relevant to our genre. From this feedback I can see that they would associate neon colours, glow sticks, disco's and energetic dancing, all things we found from our genre research as well, therefore further strengthening what we had already found out, and alike before has given us a clear idea of the types of things that should be included in our music video or digi pack.

This pie chart, shows a much more niche spread of data, and this I feel is the most positive feedback we received from our survey, because it shows how majority of the people who answered the survey would like to hear more of this genre, which shows our 'new, emerging' artist, will be quite simple to advertise as it is clear that our target audience, is quite drawn to this genre of music, and would also like to hear more, which I think will be very helpful when coming to creating our digi pack



And finally this last question, was the last of the four questions which I felt were most helpful for the creating process of our video and also the digi pack to go alongside it. It shows what our audience likes to do in their free time, and this shows again whether this genre of music will be appropriate to choose when trying to advertise our chosen artist, and it shows how a large amount of them like being out and about, and also partying and being in the midst of the kind of atmosphere you would put with this genre of music, and this I feel alike the previous question, shows the popularity of this genre of music.

Audience research 1.

This is the survey myself and my group members made to get responses from an array of people to find out specifically what they would like to see in a video/digi pack for my chosen genre.



I chose the questions on my survey deliberately because I wanted to first find out a bit about the types of people answering my questionnaire, to get a vague idea who my target audience are from the types of responses they give to the rest of the questions on the survey. Then I slowly built up the questions as to not overwhelm the people answering the questionnaire, and subtly I added in questions in which gave me a clear idea of the types of things they would like to see in a music video and also the other artifacts in my digi pack. For example the question, 'what would you associate with this genre' gave me a clear idea of the things that they identified with this genre so that I can include it in my final products, so that I know the viewer can correctly identify the genre with ease. Developing this further we asked the question 'what do you expect to see on the CD cover of a synth pop artist' to get firstly a clear idea of whether the viewer understands what our genre is and also to find out what they would like to see on the CD cover, and to again use this idea of using things in which they identify with this genre so that we know it will successful in portraying our chosen genre.

Advertisement Research.

Poster 1:

This is an advertisement for a music event in which the band HelloGoodbye played at, and it follows the convention of all of the other 2 advertisement posters I found. For example it has contact/website information to find out more imformation about what it is advertising, it also has the logo for the company which is mainly involved in the creating of the advertising, and in this case it is 'Myspace' and 'VO5'. More importantly fitting with the genre of synth pop, the poster itself, has quite wacky, eccentric, patterns standing out from the background which is a school notepad, suggesting these eccentric shapes are like doodles, suggesting that alike the music video's tends to try and attract its audience, in this case using a well known school symbolisation to attract a teenage audience. And most importantly it has an image of the band itself, with their name so that it is clear who they are, and also that the advertisement purpose is clear, to sell this synth pop band.

Poster 2:

This poster is a better example of what I am interested in creating myself through a digi pack in the near future. It is advertising this bands new album, and I feel has a much more synth pop feel about it. The back ground is an image of an outdoor location, quite dark, ominous and urban alike those present within the music video's. Also a convention in which is continued from the video's is the neon lights in which are flashing across the page in what looks like quite an energetic fashion, showing the energy within the genre, giving subtle hints of the music within the album, and alike the previous has the name of the band quite predominantly on the poster, but contrastingly does not have the image of the band itself, suggesting their image is not important to them, just the music within the album, and the optimum sales of it. This poster also has some examples of the songs within the album again giving a hint of the music within to intrigued the viewer into buying it. And again alike previous has contact details to give them more information if they need it to pursuade them further, or perhaps give them a link to a webpage, or some other advertising technique which will in fact again make the artist look impressive. It also gives a brief description of what you get alongside the album, or perhaps special freebees, 'CD includes...' to perhaps suggest to the audience that they are getting an impressive deal, which in this economic time, everyone likes to feel like they have saved a large amount of money, suggesting they are trying to attract the audience using any technique they can.

Poster 3:

Finally this poster differs from the one previous, but is quite similar to the first, it has the main subject of the advertisement being the artist herself, standing in quite an abstract, interesting pose, not one you would find someone casually standing in, is done to suggest the uniqueness of the artist? Also the location alike poster 2 is quite a dark, almost ominous looking external location, alike previous research is strengthening the idea that outside locations are a convention of this genre. Also again like both of the other advertisement posters, there are contact details to find out more about the album/artists, and as well as this purchasing information, to ensure the album has optimum sales and also advertises perhaps the ease of buying the album? And again similar to the other two, the artist's name is in large, prominent text at the top of the advert to make it clear who the album belongs to, and to make it clearer, alongside the image of the artist, whom this album belongs to. Also unalike the other two posters, this one has some of the artist's main achievements, to perhaps make them look even more impressive, to give the audience a clear idea of perhaps how successful this artist is, and to perhaps suggest to them that they are good, to perhaps entice them into buying the album, as they have won the ''BBC SOUND OF 2010 AWARD WINNER'. Strengthening this further, there is a quote saying their opinion on the artist, again a simple technique in making the artist look quite impressive, again making the viewer want to purchase the album.

Record Label Research.

This is a word document I created showing, the main points of three different Record Labels.

CD Cover Research.

This is a slideshare showing all three of the CD covers I have analysed for my chosen genre of music, I have analysed three artist's CD covers in which vary greatly, but still fit into this broad, energetic genre.

Genre Research 3.

This is a wordl I created showing the main and also most important conventions for my genre, I also feel that the wordl is a good way of presenting the conventions because it is quite bright and colourful, and certain words stand out from the rest, which I feel is convention in itself of my genre, as there is a continuous feel of uniqueness.
The main conventions of my chosen genre I believe to be very fast paced editing cutting on and off beat of the music, also the use of lighting and special effects is something in which I feel my genre is renowned for. Also the use of abstract costumes and makeup, and again alike previously the idea of standing out and being quite eccentric.

Genre Research 2.

This is a prezi showing an array of video's from artist's from my chosen genre of Synth Pop, I chose carefully an array of artist in which vary across my chosen genre, but all are similar in many ways.

Synth Pop Music Video's. on Prezi

Genre Research 1.

This is a slideshare, showing a mood board I created showing the general image of our chosen genre, and I feel the overall image for the chosen genre is colour.



Artist's from our chosen genre like to be portrayed as unique, individual, to stand out of the crowd, and example of this would be Ellie Goulding, whom has quite a unique look, as she has dyed her hair a pale violet and also has the side of her hair shaved, to make her look edgy, and almost creating her own trend. I believe the artists within this genre are quite rebellious and that is what this music I believe stands for, rebellion and freedom to express yourself.

Theories 3 - Andrew Goodwin.

This is a prezi I have created in which highlights the main aims of Goodwin's theory.

 

Andrew Goodwin on Prezi

Theories 2 - Carol Vernallis

This is a slide share highlighting the main aspects of her theory.

Theories 1 - Bordwell and Thompson.

This is a video of myself illistrating the main aim of both Bordwell and Thompson's theory of continuity editing, and then below is a powerpoint presentation going into much more detail about the theory itself.

Low Budget 2 - 'Just got paid'

The second of the two low budget music video's that I analysed was a pop video, and differs greatly to the 'aha' music video I analysed previously to this one from watching this veideo, it is clear that most aspects differ from the 'aha' video, for example the most obvious aspect would be the lighting, for this video there is continuous hiugh key lighting throughout the video to draw all attention to the boys within it, to almost make them look like 'stars' to suggest they are trying to portray this strerotypical image of boy bands being quite angelic and pristine, this is similar to the video of adam lambert's song, where alike this the lighting is quite high key and pristine, suggesting that this low budget video has greatly followed the conventions of a pop genre video, showing the importance of researching your chosen genre well.

Another convention that I believe they have taken on board well is the locations they have used, similarly to ed sheeran's video I chose to analyse,  they used a stage like setting with simple splot light onto the band members to highlight their importance and to also gain portray this angelic, pop star image, similar to the setting used in Sheeran's video. Another aspect of this video in which I believe to follow the pop genre is the use of limited location, alike the others of this genre that I analysed they stick to one or maybe two locations and this one did the exact same as the others. Linking to this the use of sharp, pristin elooking costume again alike adam lambert's video is something in which is a convention of a pop video, caring for their appearance and making sure they look sharp and again back to this 'boy band' image portrayed across the pop genre.

Similar to this the narrative of the video of living this pop star life, going to a party as they have 'just got paid' and singing on a spot lighted stage, again seems to follow the conventions of this genre, but doing it in a simplistic way in which sticks to the low budget nature of these two videos,

Conventions of a Music Video.

This is a bubbl I created outlining the things I believe to be conventions of a music video, to ensure the successes of a music video.



To sum up the Conventions of a music video, I believe it is split up into four different sections, Location, Narrative, Costume/Props and Lighting.

Location:

• Appropriate shots to the genre.
• Establishing shots of locations to set a scene.
• Select number of locations, to not over complicate the video itself.

Narrative:

• If appropriate have a story line to the video, portraying a message of the song, e.g broken hearts.
• Relating the lyrics to the action within the shots.
• Balancing between lip sync and not.

Costume/props:

• Choose costume appropriate to the location of the video.
• Appropriate to the genre of the song.
• if neccessary props that relate with the location of the shots.
• Not too much going on, to take attention away from the music itself.

Lighting:

• Appropriate to setting.
• used to set the mood of the song, e.g. if sorrowful, quite low key.
• Used to highlight important detail or to high detail.

Low Budget Music Video Ideas.

As the brief of our project is to create our own low budget music video, I watched and analysed closely two music videos of this type, but of two contrasting genre's, as to get a clearer idea of the conventions of a music video of this type, to help make my own work successful and proffessional looking.



The first video of the two is alike the second, of the pop genre, but more specifically synth pop genre.  It has quite an abstract feel about the video, and does not have any clear narrative unalike the 'Just got paid' video, in which has a clear story of being paid and going out to enjoy themselves and live their lives to the full.

The video uses imnages in which illustrate the lyrics themselves, to create continuituity that way, to replace the idea of location as this video does not give any clear establishing shots of location or setting of the video, again very contrasting to the other video in which I analysed. Again alike the location there were no clear shots of costume shown as each of the shots were made to show snippets of information to keep the viewer intrugued to find out about the obscure character whom  is concieled through editting techniques. But we did get a few snippets of dark makeup around the figures eyes to make them look ominous and quite dark, contrasting to the angelic nature created in the 'Just Got Paid' video, in which was very pure and bright. Linking to this the lighting of the shots are quite dark and use a lot of low keylighting, and also artificial lighting through the use of editing to make this video look quite as abstract as it does, but overall I feel it is a really successful video, as their chosen genre is reknowned for being quite abstract and unique compared to general pop videos.