Evaluation 3) what have you learned from your audience feedback?

   
Here is a video showing examples of our target audience viewing our digipak and giving us feedback on ways we could improve it.



The audience fed back to us that the placement of the text on our advertisement made it unclear as to who the artist were and what the name of the album was, therefore as you can see below, we swapped both of these around to make it clearer for them to highlight this, however we kept the same font as they responded positively about the style of the font present.