Rock Genre 1 - Architects - These Colours don't Run.

This rock genre video is one of my faouvrite video's out of my 3 chosen from this genre, as unlike most music videos, it does not follow any form of narrative it is merely a lyric video strung together cleverly with images that link with the lyrics of the song, and also each image is used to impact the viewer, and I feel it has been done very successfully even without the use of narrative.

For example when the wo the line with streets paved with gold occurs in the song, and also it is a main line of the song within the chorus, an image of a busy, crowded looking street appears, but also the shot uses editting techniques to put the small snippet of the street in fast pace to make it almsot blur and blend across the screen, fitting well with the fast paced-ness of the song itself.

This vide I feel is a primise example of the importance of videos using images and also editting to go with the gnere of the song and also the pace of the song, to make sure it is all used appropriately. As the editting of the individual shots, is very fast and each image cuts sharply from one to the next and as the genre of this song is known to be almost sharp sounding, this type of editting is perfect for it.