Pop Genre 3 - Ed Sheeran - You Need Me, I Don't Need You.

This video I found to be quite contraversial in the genre it would fit into, ads it holds conventions of both the individual genres, but is still quite dominantly a pop genre music video.

The lighting, alike the low budget video I analysed previously has a high key spot light, with a low key background to make the main, centre focus stand out from the back drop. As this song is quite gentle and slow opaced, the low key lighting  sets quite an ambient mood in which relates well with the song itself, again linking to the sense that each music viideo uses each conventonal relevantly.

Similarly to this slow paced music, the editting is quite slow paced, merely cutting from shot to shot at a steady pace, and linking well with this the shots do not vary dramatically, keeping a steady, ambient mood about the video. Again linking to this further the general mise en scene of the video is quite ambient, and almost mundane, as it is all quite neutral shades of greys including the peoples clothing and general persona by the placement in dead centre of the screen. is quite simplistic yet fits with the song itself.

Pop Genre 2 - Adam Lambert - Never Close Our Eyes

This shows an array of shots from the music video for this song, and they show how similar to the other pop genre videos consists of a large amount of high key lighting, making the space look open and almost quite welcoming. Throughout researching and analysing this genre of music, I have found quite continous conventions, and this video does not fail to follow similar patterns to the other two videos of this genre in whihch I have chosen, and this has helped me get a cleaerer insight into the kinds of patterns music videos follow.

For examples there is a large amount of extreme close up/close up shots to shield information in which has been present in each other video also, as well as this the pace of the editting itself its quite fast paced as it links well with the pace of the song itself again alike the others of this genre.

Pop Genre 1 - Florence and The Machine - Shake It Out.

Rock Genre 3 - Sleeping with Sirens.

This is an annotated video of the music video for this song highlighting aspects of costume, location, camera shots/angles and narrative.

Rock Genre 2 - Young Guns - Bones.

The opening of the music video starts with an array of shot's showing merely snippets of the main subject of the video, perhaps the lead singer of the band, and each shot shots low key lighting and almost silhouettes of the body parts, making the video look dark, and almost ominous. Using the lighting from above, makes the figure look daunting and dark, which is perhaps a convention of this genre, very dark, dusky looking atmosphere.

Also these snippets show the type of costume present in this rock genre of music, showing snippets of ripped jeans, dark coloured clothing, lots of black. As well as showing a snippet of the costume, it also show snippets of the location, as being dirty, rundown, almost an ominous atmosphere, relating well to the style of music playing along side these string of shots.

 The duration of the video follows a continuant style, as it then follows with clear shots of the location of the video, showing a very empty,  black looking room, again using high key lighting to create silhouettes of all of the members of the band, making them look dark and prominent from the background. Clear establishing shots throughout showing the relationship between the characters, the fact that they are a band, bring attention to the instruments.

There are two locations present in this video, it shows a run down urban looking location, with a new female character introduced, again alike the other figures present, wearing very dark, black clothing, and again in silhouette due to the natural lighting used to again shield the identity of the figure, to create curiosity and mystery about the video.

Shielding of identity in both locations, sheer detail on the lighting used throughout the video.

Rock Genre 1 - Architects - These Colours don't Run.

This rock genre video is one of my faouvrite video's out of my 3 chosen from this genre, as unlike most music videos, it does not follow any form of narrative it is merely a lyric video strung together cleverly with images that link with the lyrics of the song, and also each image is used to impact the viewer, and I feel it has been done very successfully even without the use of narrative.

For example when the wo the line with streets paved with gold occurs in the song, and also it is a main line of the song within the chorus, an image of a busy, crowded looking street appears, but also the shot uses editting techniques to put the small snippet of the street in fast pace to make it almsot blur and blend across the screen, fitting well with the fast paced-ness of the song itself.

This vide I feel is a primise example of the importance of videos using images and also editting to go with the gnere of the song and also the pace of the song, to make sure it is all used appropriately. As the editting of the individual shots, is very fast and each image cuts sharply from one to the next and as the genre of this song is known to be almost sharp sounding, this type of editting is perfect for it.

Brief.

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• A website homepage for the band
• A digipak for the album's release
• A magazine advertisement for the digipak

Here is a video of myself giving a clearer idea of what the brief is for this project.

In the Sun Remake - Dayna, Gonca, Self.

In the Sun Remake - Reflection.

What did you do when filming that made the video professional?

1. When filming, the entire class listened well to myself and Dayna, who took on the role of Production Managers, and I felt we continuously reflected back to our detailed storyboards we drew up so that we knew what actor was in the shot, and what crew was needed in filming the shot.
2. Secondly I felt the communication between all group members helped make the piece look proffessional as every person contributed their idea's into making the filming run as smoothly as possible.
3. I took responsibility for the probs I was meant to bring and also my own individual shots to film, and made sure all of the props were used appropriately throughout.
4. Finally I felt, even though I struggled with the choreography aspect of the piece, I was persistant throughout.

What did you do when filming that made the video go unsuccessfully?

1. I felt at times we lost motivation and that slightly wasted the time limit we were working under, but that was a very small percentage of the time in comparison to the whole usage of our time.
2. unfocussed at times.

WWW:

1. Overall product looks proffessional.
2. every class member took part, and have a part of the sequence that they can specifically identify as their own work,
3. we all had the opportunity to try out the different roles needed to make a successful video.
4. I felt being given the role of the production manager gave me a sense of responsibility, and I feel this has personally helped me take charge of a group successfully.

EBI:

1. Been much more focussed throughout the whole duration of filming.
2. faster paced when filming each of the shots.
3. perhaps put more effort into all of the choreography to make the overall product look slightly more polished.
4. Not focussed on making the video look exactly the same as the exampler video, and focussed more on making it look proffessional and polished.